How Healthcare Startups Should Hire: Roles, Pay and Timeframes
Stage 1: Founding (0-12 Months)
- CEO (Founder) – Equity-heavy, minimal salary
- Compensation: $0-$100K (often deferred, equity 10-40%)
- Hired: By default, the founder
- Chief Scientific Officer (CSO) / Chief Medical Officer (CMO) – Early domain credibility
- Compensation: $80K-$150K + 3-10% equity
- Hired: As soon as research or clinical validation is needed
- Chief Operating Officer (COO) – Execution & operations lead
- Compensation: $80K-$120K + 3-8% equity
- Hired: If the founder needs an operational partner from the start
- Head of Regulatory Affairs – Ensuring compliance & approvals
- Compensation: $60K-$120K + 2-6% equity
- Hired: If working on FDA, HIPAA, or payer approvals early
- Chief Technology Officer (CTO) – If tech is central to product
- Compensation: $100K-$180K + 3-8% equity
- Hired: Once tech product development starts
- Head of Business Development / Chief Commercial Officer (CCO) – Early revenue & partnerships
- Compensation: $90K-$150K + 2-6% equity
- Hired: If licensing, B2B partnerships or early revenue strategy is critical
Stage 2: Building (12-36 Months)
- Chief Financial Officer (CFO) – Managing funds & investor relations
- Compensation: $120K-$250K + 2-5% equity
- Hired: Once capital strategy becomes complex
- Chief Regulatory & Compliance Officer (CRCO) – Clinical trial & compliance leadership
- Compensation: $130K-$180K + 1-4% equity
- Hired: When preparing for regulatory approvals or trials
- VP of Clinical Trials – Managing human studies
- Compensation: $100K-$170K + 1-3% equity
- Hired: Before initiating trials
- VP of Market Access & Reimbursement – Ensuring payer alignment
- Compensation: $120K-$180K + 1-4% equity
- Hired: If insurance reimbursement is a key revenue path
- Chief People Officer (CPO) – Handling scaling and culture
- Compensation: $110K-$160K + 1-3% equity
- Hired: Once employee count exceeds ~30-50
Stage 3: Go-to-Market (36+ Months)
- Chief Marketing Officer (CMO) – Driving branding & acquisition
- Compensation: $140K-$250K + 1-3% equity
- Hired: When launching product to market
- Chief Sales Officer (CSO) – Managing sales teams & revenue
- Compensation: $150K-$250K + 1-3% equity
- Hired: If sales are relationship-driven (B2B, hospitals, insurers, etc.)
- Chief Revenue Officer (CRO) – Overseeing all revenue functions
- Compensation: $150K-$300K + 1-3% equity
- Hired: If monetization requires multiple revenue streams
- Chief Customer Experience Officer (CXO) – Ensuring product adoption
- Compensation: $120K-$180K + 1-3% equity
- Hired: When scaling user adoption (DTC or provider-facing SaaS models)
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